Prodigy’s social media needed to reflect its challenger nature while staying true to the brand’s new identity. We developed a content strategy with defined pillars across the retail calendar, blending product highlights, educational elements, and conversational clips.

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The key focus was to connect with existing consumers and attract new ones. High-quality lifestyle and product imagery, paired with consistent graphic elements, ensured the feed was both engaging and visually cohesive. To maximize reach and visibility, we incorporated SEO-driven captions and carefully curated hashtags, ensuring posts performed well across platforms and resonated, while Reels were strategically used to boost visibility and engagement, capitalizing on trends and viral moments.