Reinventing Prodigy's packaging involved creating a design that better reflected the rich flavour and quality of the chocolate inside. The aim was to develop packaging that stood out on the shelf, grabbed the consumer's attention, and communicated the brand's commitment to positive impact and plant-based ingredients.

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The packaging needed to be as appealing and innovative as the product itself. We selected vibrant colours, unique shapes, and eye-catching typography. Every detail, from the substrate itself to the final design, was chosen to ensure that the packaging not only protected the product but also enhanced the overall consumer experience.