Covering pouches, sachets, and outer cartons for the four tea flavours, the packaging was intentionally designed to communicate the brand’s commitment to quality and sustainability, as well as each variant’s specific health benefits.

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From material selection to communication hierarchy, the design strikes an elegant balance between natural and sophisticated. A consistent design language ties the variants together, ensuring strong shelf presence and brand recognition.

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Carefully curated typography, colour palettes inspired by the teas themselves, and subtle textures reinforce the health benefits and artisanal craftsmanship behind each blend. The result is a packaging suite that not only protects and presents the product beautifully but also fosters emotional connection and enhances consumer appeal.