Earl Grey
Orange + Honey
Sage + Lemon Verbena
Cinnamon + Clove
BRAND IDENTITY
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At the heart of this identity is a custom word marque, crafted to reflect the brand’s Greek origins and highlight the exceptional quality of the tea itself. This is paired with a bespoke ampersand, thoughtfully designed as a subtle nod to Krocus & Co.’s collaborative spirit.
The visual language is elevated through carefully curated typography that balances tradition and modernity. A refined colour palette draws inspiration from the herbal teas themselves, as well as the natural hues and gradients created when tea is brewed. The patterns are also inspired by the texture of saffron - a key ingredient rooted in the brand story. Imagery and supporting visuals follow the same intentional approach: warm, textural and honest, creating a strong shelf presence and consumer appeal.